Hubungan Conscientiousness dengan Pertimbangan Protokol Kesehatan dalam Perilaku Konsumsi selama Pandemi Covid-19
DOI:
https://doi.org/10.25170/manasa.v10i2.2920Keywords:
Conscientiousness, Consumer Behavior, Health Protocol Consideration, Tri-component Attitude ModelAbstract
The Covid-19 pandemic is a major problem that is currently faced worldwide. As an effort to minimize this problem, the government enforces a health protocol appeal for the Indonesian citizens. The change in the situation affects people’s lives, especially in the economic and trade sector in Indonesia. One of the impacts is a change in people’s assumptions in assessing a product. Currently, health protocols are one of the considerations in consuming products during the pandemic, so that people move to products that can protect themselves from the transmission of Covid-19. The changes in consumer behavior can be explained through one of the dimensions of the Big Five Personality, namely conscientiousness. Conscientiousness can describe individual behavior in maintaining their own health. Therefore, this study wants to see whether there is a relationship between the conscientiousness and the consideration of health protocols in product consumption during the Covid-19 pandemic. This study uses a quantitative approach, with correlational research design. Based on the results of data analysis using Spearman’s Rank Order Correlation, the value obtained was ???????? (1056) = 0.256, p < 0.001. Therefore, it can be concluded that there is a significant relationship between conscientiousness and the consideration of health protocols in product consumption during pandemic.
References
Adhani, L. K., Dharmastiti, R., & Trapsilawati, F. (2020). Pengaruh waktu sebelum dan selama pandemi Covid-19 terhadap perilaku konsumen belanja online. Prosiding Industrial Engineering Conference (IEC), Yogyakarta. Diambil dari http://eprints.upnyk.ac.id/23988/
Amin, M. A., & Juniati, D. (2017). Klasifikasi kelompok umur manusia berdasarkan analisis dimensi fraktal box counting dari citra wajah dengan deteksi tepi canny. Jurnal Ilmiah Matematika, 2(6).
Arifianti, R., & Gunawan, W. (2020). Perilaku impulsive buying dan interaksi sosial dalam pembelian di masa pandemi. Jurnal Pemikiran dan Penelitian Sosiologi, 5(1).
Arifin, S. (2020). Pentingnya penerapan protokol kesehatan dalam rangka menurunkan transmisi Covid-19. Diambil dari https://covid19.ulm.ac.id/pentingnya-penerapan-protokol-kesehatan-dalam-rangka- menurunkan-transmisi-covid-19
Arikunto, S. (2008). Prosedur penelitian suatu pendekatan praktik. Jakarta, Indonesia: Rineka Karya.
Aschwanden, D., Strickhouser, J. E., Sesker, A. A., Lee, J. H., Luchetti, M., Stephan, Y., & Terracciano, A. (2021). Psychological and behavioural responses to Coronavirus disease 2019: The role of personality. European Journal of Personality, 35(1), 51-66. https://journals.sagepub.com/doi/pdf/10.1002/per.2281
Bartley, C. E., & Roesch, S. C. (2011). Coping with daily stress: The role of conscientiousness.
Personality and Individual Differences, 50(1), 79–83. doi:10.1016/j.paid.2010.08.027
Belinda, G. (2020, 17 May). Protokol kesehatan Covid-19 dalam menghadapi risiko paparan virus corona. Diakses dari https://www.honestdocs.id/protokol-kesehatan-corona-dari-kemenkes
Blackwell, R. D., Engel, J.F., & Miniard, P.W. (2012). Consumer behavior. Singapore: Cengage Learning.
Creswell, J. W. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research. Boston, MA: Pearson
Feist, J. & Feist, G. J. (2008). Theories of personality (6th ed.). New York, NY: McGraw-Hill.
Gunawan, K. R. (2020). Dampak Covid-19 terhadap penjualan masker dan hand sanitizer di Kabupaten Sumenep. Eco-Entrepreneurship, 6(1), 22-31.
Hanifah, N., & Rahadi, D. R. (2020). Analisis perilaku konsumen dalam memutuskan pembelian secara online pada masa pandemi Covid-19. SULTANIST: Jurnal Manajemen dan Keuangan, 8(2), 112-122.
Hutauruk, M. R. (2020). Keterterapan bauran pemasaran 4C pada keputusan konsumen untuk memilih kafe outdoor yang dimoderasi oleh perilaku konsumen dalam situasi pandemi Covid-19. Jurnal Riset Inossa, 2(2), 80-91.
Iskandar, L. M., & Zulkarnain. (2013). Penyesalan pasca pembelian ditinjau dari Big Five Personality. Jurnal Psikologi, 40(1), 81-91.
Jonathan, S. (2006). Metode penelitian kuantitatif dan kualitatif. Yogyakarta, Indonesia: Graha Ilmu.
Julianti, A. (2020). Kecemasan dan pembelian impulsif pada saat pandemi Covid-19. UG Jurnal, 14(12), 23-30.
Kaplan, R.M & Saccuzzo, D.P. (2005). Psychological testing principles, application and issue
(6th ed). New York, NY: Wadsworth.
Kotler, P., & Keller, K. L. (2009). Marketing management (13 ed). New Jersey, NJ: Pearson Education, Inc.
Lee, S.H., & Cotte, J. (2009). Post-purchase consumer regret: Conceptualization and development of the PPCR scale. Advances in Consumer Research, 36, 456-462.
Lubis, S. M. (2015). Hubungan kepribadian Big Five, motivasi, dan organizational citizenship behavior (OCB) pada karyawan Rumah Sakit X Bandung (Undergraduate thesis, Universitas Pendidikan Indonesia, Bandung, Indonesia). Diambil dari http://repository.upi.edu/21114
Maemunah, M., & Rahadi, D. R. (2020). Analisis perilaku konsumen berdasarkan tipe kepribadian pada bisnis online selama pandemi. JPRO, 1(1).
Milad, E., & Bogg, T. (2021). Spring 2020 Covid-19 surge: Prospective relations between demographic factors, personality traits, social cognitions and guideline adherence, mask wearing, and symptoms in a US sample. Annals of Behavioral Medicine, 20, 1-12. doi: 10.1093/abm/kaab039
Morrisan, M. A. (2012). Metode penelitian survei. Jakarta, Indonesia: Kencana.
Nurfadilah, S. D. (2021). Analisis perubahan perilaku konsumen e-commerce pada masa pandemi Covid-19. International Journal Administration Business & Organization, 2(1), 16-23.
Purnamasari, D. M. (2020). Imbauan pemerintah atasi Covid-19: Physical distancing hingga tak mudik. Kompas.com. Diakses dari https://nasional.kompas.com/read/2020/03/27/08404881/imbauan-pemerintah-atasi- covid-19-physical-distancing-hingga-tak-mudik?page=all.
Purnomo, N., & Sani, R. (2021). Membangun kepercayaan konsumen dalam waktu pandemi Covid-19. JRMSI: Jurnal Riset Manajemen Sains Indonesia, 12(1), 191-199.
Rahmawati, S. W. (2018). Peran conscientiousness personality trait dan iklim sekolah dalam pencegahan perundungan. Jurnal Psikologi Ulayat, 5(2),138-156. doi:10.24854/jpu02018-130
Razali, N. M., & Yap, B. W. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-
Smirnov, Lilliefors, and Anderson-Darling tests. Journal of Statistical Modelling and Analytics, 2(1), 21-33. https://www.researchgate.net/publication/267205556_Power_Comparisons_of_Shapiro-Wilk_Kolmogorov-Smirnov_Lilliefors_and_Anderson-Darling_Tests
Ritonga, R. P. (2021). Analisis kesadaran konsumen dalam membeli buah dan sayur melalui e- commerce di masa pandemi Covid-19 (Undergraduate Thesis, Universitas Sumatera Utara, Sumatera Utara, Indonesia). Diambil dari https://www.researchgate.net/publication/351096216_ANALISIS_KESADARAN_KONSUMEN_DALAM_MEMBELI_BUAH_DAN_SAYUR_MELALUI_E-COMMERCE_DI_MASA_PANDEMI_COVID-19_Kasus_E-Commerce_Buah_dan_Sayur_di_Kota_Medan
Rosenberg, M. J., Hovland, C. I., McGuire, W. J., Abelson, R. P., & Brehm, J. W. (1960). Attitude organization and change: An analysis of consistency among attitude components. Washington, WA: Yale University Press.
Rosito, A. C. (2018). Eksplorasi tipe kepribadian Big Five personality traits dan pengaruhnya terhadap prestasi akademik. Jurnal Psikologi Pendidikan dan Konseling, 4(2), 6-13. https://doi.org/10.26858/jpkk.v4i1.3250
Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior. Minnesota, MN: Pearson Education Limited.
Silalahi, R. Y., & Purba, M. P. (2021). Perilaku konsumen berbelanja online pada masa pandemi Covid-19. Procuratio: Jurnal Ilmiah Manajemen, 9(1), 1-8.
Soto, C.J., & John, O.P. (2017). Short and extra-short forms of the Big Five Inventory–2: The BFI-2-S and BFI-2-XS. Journal of Research in Personality, 68, 69-81. doi:10.1016/j.jrp.2017.02.004
Stifany, N. W. (2017). Hubungan conscientiousness dan impulsive buying pada wanita
(Undergraduate thesis, Universitas Sanata Dharma, Yogyakarta, Indonesia).
Sumarwan, U. (2002). Perilaku konsumen. Bogor, Indonesia: Ghalia Indonesia.
Tunjungsari, H. K., (2021). Memahami perilaku konsumen Indonesia di era new normal.
Seminar Universitas Tarumanegara, Jakarta, Indonesia.
Wardani, D. A. K. (2020). Strategi penjualan online bagi pelaku usaha pasca pandemi Covid-
19 (Undergraduate thesis, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia).
Windi Y. R., & Dwityant, A. (2021). Hubungan antara tipe kepribadian Big Five terhadap perilaku konsumtif pada mahasiswa pengguna aplikasi belanja online (Disertasi doktoral, Universitas Muhammadiyah Surakarta, Jawa Tengah, Indonesia).
Amin, M. A., & Juniati, D. (2017). Klasifikasi kelompok umur manusia berdasarkan analisis dimensi fraktal box counting dari citra wajah dengan deteksi tepi canny. Jurnal Ilmiah Matematika, 2(6).
Arifianti, R., & Gunawan, W. (2020). Perilaku impulsive buying dan interaksi sosial dalam pembelian di masa pandemi. Jurnal Pemikiran dan Penelitian Sosiologi, 5(1).
Arifin, S. (2020). Pentingnya penerapan protokol kesehatan dalam rangka menurunkan transmisi Covid-19. Diambil dari https://covid19.ulm.ac.id/pentingnya-penerapan-protokol-kesehatan-dalam-rangka- menurunkan-transmisi-covid-19
Arikunto, S. (2008). Prosedur penelitian suatu pendekatan praktik. Jakarta, Indonesia: Rineka Karya.
Aschwanden, D., Strickhouser, J. E., Sesker, A. A., Lee, J. H., Luchetti, M., Stephan, Y., & Terracciano, A. (2021). Psychological and behavioural responses to Coronavirus disease 2019: The role of personality. European Journal of Personality, 35(1), 51-66. https://journals.sagepub.com/doi/pdf/10.1002/per.2281
Bartley, C. E., & Roesch, S. C. (2011). Coping with daily stress: The role of conscientiousness.
Personality and Individual Differences, 50(1), 79–83. doi:10.1016/j.paid.2010.08.027
Belinda, G. (2020, 17 May). Protokol kesehatan Covid-19 dalam menghadapi risiko paparan virus corona. Diakses dari https://www.honestdocs.id/protokol-kesehatan-corona-dari-kemenkes
Blackwell, R. D., Engel, J.F., & Miniard, P.W. (2012). Consumer behavior. Singapore: Cengage Learning.
Creswell, J. W. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research. Boston, MA: Pearson
Feist, J. & Feist, G. J. (2008). Theories of personality (6th ed.). New York, NY: McGraw-Hill.
Gunawan, K. R. (2020). Dampak Covid-19 terhadap penjualan masker dan hand sanitizer di Kabupaten Sumenep. Eco-Entrepreneurship, 6(1), 22-31.
Hanifah, N., & Rahadi, D. R. (2020). Analisis perilaku konsumen dalam memutuskan pembelian secara online pada masa pandemi Covid-19. SULTANIST: Jurnal Manajemen dan Keuangan, 8(2), 112-122.
Hutauruk, M. R. (2020). Keterterapan bauran pemasaran 4C pada keputusan konsumen untuk memilih kafe outdoor yang dimoderasi oleh perilaku konsumen dalam situasi pandemi Covid-19. Jurnal Riset Inossa, 2(2), 80-91.
Iskandar, L. M., & Zulkarnain. (2013). Penyesalan pasca pembelian ditinjau dari Big Five Personality. Jurnal Psikologi, 40(1), 81-91.
Jonathan, S. (2006). Metode penelitian kuantitatif dan kualitatif. Yogyakarta, Indonesia: Graha Ilmu.
Julianti, A. (2020). Kecemasan dan pembelian impulsif pada saat pandemi Covid-19. UG Jurnal, 14(12), 23-30.
Kaplan, R.M & Saccuzzo, D.P. (2005). Psychological testing principles, application and issue
(6th ed). New York, NY: Wadsworth.
Kotler, P., & Keller, K. L. (2009). Marketing management (13 ed). New Jersey, NJ: Pearson Education, Inc.
Lee, S.H., & Cotte, J. (2009). Post-purchase consumer regret: Conceptualization and development of the PPCR scale. Advances in Consumer Research, 36, 456-462.
Lubis, S. M. (2015). Hubungan kepribadian Big Five, motivasi, dan organizational citizenship behavior (OCB) pada karyawan Rumah Sakit X Bandung (Undergraduate thesis, Universitas Pendidikan Indonesia, Bandung, Indonesia). Diambil dari http://repository.upi.edu/21114
Maemunah, M., & Rahadi, D. R. (2020). Analisis perilaku konsumen berdasarkan tipe kepribadian pada bisnis online selama pandemi. JPRO, 1(1).
Milad, E., & Bogg, T. (2021). Spring 2020 Covid-19 surge: Prospective relations between demographic factors, personality traits, social cognitions and guideline adherence, mask wearing, and symptoms in a US sample. Annals of Behavioral Medicine, 20, 1-12. doi: 10.1093/abm/kaab039
Morrisan, M. A. (2012). Metode penelitian survei. Jakarta, Indonesia: Kencana.
Nurfadilah, S. D. (2021). Analisis perubahan perilaku konsumen e-commerce pada masa pandemi Covid-19. International Journal Administration Business & Organization, 2(1), 16-23.
Purnamasari, D. M. (2020). Imbauan pemerintah atasi Covid-19: Physical distancing hingga tak mudik. Kompas.com. Diakses dari https://nasional.kompas.com/read/2020/03/27/08404881/imbauan-pemerintah-atasi- covid-19-physical-distancing-hingga-tak-mudik?page=all.
Purnomo, N., & Sani, R. (2021). Membangun kepercayaan konsumen dalam waktu pandemi Covid-19. JRMSI: Jurnal Riset Manajemen Sains Indonesia, 12(1), 191-199.
Rahmawati, S. W. (2018). Peran conscientiousness personality trait dan iklim sekolah dalam pencegahan perundungan. Jurnal Psikologi Ulayat, 5(2),138-156. doi:10.24854/jpu02018-130
Razali, N. M., & Yap, B. W. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-
Smirnov, Lilliefors, and Anderson-Darling tests. Journal of Statistical Modelling and Analytics, 2(1), 21-33. https://www.researchgate.net/publication/267205556_Power_Comparisons_of_Shapiro-Wilk_Kolmogorov-Smirnov_Lilliefors_and_Anderson-Darling_Tests
Ritonga, R. P. (2021). Analisis kesadaran konsumen dalam membeli buah dan sayur melalui e- commerce di masa pandemi Covid-19 (Undergraduate Thesis, Universitas Sumatera Utara, Sumatera Utara, Indonesia). Diambil dari https://www.researchgate.net/publication/351096216_ANALISIS_KESADARAN_KONSUMEN_DALAM_MEMBELI_BUAH_DAN_SAYUR_MELALUI_E-COMMERCE_DI_MASA_PANDEMI_COVID-19_Kasus_E-Commerce_Buah_dan_Sayur_di_Kota_Medan
Rosenberg, M. J., Hovland, C. I., McGuire, W. J., Abelson, R. P., & Brehm, J. W. (1960). Attitude organization and change: An analysis of consistency among attitude components. Washington, WA: Yale University Press.
Rosito, A. C. (2018). Eksplorasi tipe kepribadian Big Five personality traits dan pengaruhnya terhadap prestasi akademik. Jurnal Psikologi Pendidikan dan Konseling, 4(2), 6-13. https://doi.org/10.26858/jpkk.v4i1.3250
Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior. Minnesota, MN: Pearson Education Limited.
Silalahi, R. Y., & Purba, M. P. (2021). Perilaku konsumen berbelanja online pada masa pandemi Covid-19. Procuratio: Jurnal Ilmiah Manajemen, 9(1), 1-8.
Soto, C.J., & John, O.P. (2017). Short and extra-short forms of the Big Five Inventory–2: The BFI-2-S and BFI-2-XS. Journal of Research in Personality, 68, 69-81. doi:10.1016/j.jrp.2017.02.004
Stifany, N. W. (2017). Hubungan conscientiousness dan impulsive buying pada wanita
(Undergraduate thesis, Universitas Sanata Dharma, Yogyakarta, Indonesia).
Sumarwan, U. (2002). Perilaku konsumen. Bogor, Indonesia: Ghalia Indonesia.
Tunjungsari, H. K., (2021). Memahami perilaku konsumen Indonesia di era new normal.
Seminar Universitas Tarumanegara, Jakarta, Indonesia.
Wardani, D. A. K. (2020). Strategi penjualan online bagi pelaku usaha pasca pandemi Covid-
19 (Undergraduate thesis, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia).
Windi Y. R., & Dwityant, A. (2021). Hubungan antara tipe kepribadian Big Five terhadap perilaku konsumtif pada mahasiswa pengguna aplikasi belanja online (Disertasi doktoral, Universitas Muhammadiyah Surakarta, Jawa Tengah, Indonesia).
.png)
.png)
