PENGARUH LITERASI, MOTIVASI, DAN EXPECTED RETURN TERHADAP MINAT BERINVESTASI GENERASI Z DI PASAR MODAL PADA MAHASISWA UNIKA ATMA JAYA JAKARTA

Abstract

This research aims to see the effect of literacy, motivation, and expected return on interest in investing of Z generation in UNIKA Atma Jaya in investing in the capital market. Data collection was performed using non-probability sampling with a sample size of 100 respondents. The population of this researche is z generation who studying in UNIKA Atma Jaya Campus I Jakarta and Campus III BSD. This study uses Multiple Linear Regression analysis methods and data processing using SPSS 25. The results of this study indicate that there is an influence on the motivation variable and expected return, but the literacy variable shows no partial effect. Simultaneously, the variables of literacy, motivation, and expected return affect the interest of generation z to invest in the capital market.